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Photo by Charles Deluvio on Unsplash
When it comes to selling products online, sales are king.
Every successful online seller continually looks for ways to improve sales, improve efficiency and reduce costs, in order to bring in new customers, meet the needs of more customers faster and ultimately, generate more revenue and bigger profits.
That’s the point of being in business, isn’t it?
Conversion rates hold the secret to sales.
For the unfamiliar, conversion occurs when a visitor makes the decision to purchase your product, adds an item to the shopping cart and completes the checkout process whereby you, the online seller, get paid.
Having said that, conversion rates are an important metric to measuring the success of your business.
If you’re not measuring conversion, start now.
Look at the rate at which you are able to turn a visitor into an actual paying customer.
Is it healthy?
Many ecommerce companies struggle to achieve 2-3% conversion rates so if you’re coming in at even 1.5% you’re average and anything above that is considered very good to excellent.
If you’re below 1%, there are a few reasons for this. For one, your fulfillment strategy may need some work.
Ecommerce retail studies of online consumer behaviour and the on-site user experience have enabled the online seller to pinpoint specific areas of a business model that directly affect conversion rates.
One of these key areas that most affects conversion, is the fulfillment process.
When it comes to getting product from the warehouse to your customers, not all solutions are equal.
Faster, more reliable picking, packing and shipping services have proven to accelerate online sales by allowing the online seller to advertise “fast shipping.”
Customers have proven to more frequently add items to cart and complete the checkout process when “fast shipping” badging is used to advertise quick, reliable delivery.
Similarly, we see ecommerce bounce rates (the rate at which a visitor abandons your website) increase when, after adding items to cart, shipping times do not meet customer expectations for fast delivery.
Customers want to know the product they purchase will get to them quickly.
As humans, we are wired to be impatient and today’s consumer wants instant gratification or as near it as they can get, more than ever before.
Give them what they want by choosing a reliable FBA-like fulfillment service like Deliverr.
In split tested campaigns, items marked with tags like “Fast Shipping” were more likely to be sold than those without fast shipping tags.
With Deliverr, customers can clearly identify the product with specific tags that help them identify the fast-shipping service.
Choosing a reliable, fast and efficient fulfillment provider can make or break your business so choose wisely.
Deliverr and similar solutions like it, can get your product into customers’ hands in as little as just two (2) days.
As a bonus, they offer an excellent way for omnichannel sellers to integrate easily and conveniently with multiple marketplaces including Wish, Walmart, Shopify, Amazon and eBay all from within one fulfillment system, in just a few clicks.
Deliverr prides themselves on their affordable, transparent pricing, no hidden fees and ease of integration.
Their affordable pricing with no hidden fees means you can offer lower shipping rates to customers than the competition, along with faster shipping for increased sales, revenue and profitability
To accelerate your online sales, check them out today, at Deliverr.com.
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We’re pioneers in Last Mile Manufacturing solutions, including integration, configuration, order fulfillment, returns-management and reverse logistics, and managed demo-evaluation programs. We provide globalization & compliance solutions, helping fast-growing companies expand successfully around the world. Extron also serves as an operations beachhead for overseas companies wising to configure products closer to their U.S. based customers.
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