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How to Create an Effective Segmentation Strategy - Review

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Insights by Faheem is about bringing value to viewers through personal insights.

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Fitness and Data Analytics

People aspire to get fit. This can be probably found as one of the goals of the year. But how many actually take it seriously enough. The key point here is not only to "get" fit, but to "remain" fit. With the world racing towards data and intelligence, we as individuals should also get ahead with our health and fitness. One may ask, what are the key factors that play significant role in defining one's fitness? Those key factors include but are not limited to weight, Muscle Mass, BMI, BMR, and Hydration Rate. One useful method is to use the gadgets available in the market. But how do we decide and trust. For that we have reviews. FitTrack has a very good audience including Technophiles, Value Shoppers, and Health Conscious shoppers and including purchasers range from fitness fanatics to expecting mothers as they use 17 metrics to track fitness. The FitTrack reviews can be found here . They also have a FAQs page. The Dara s...

How to Create an Effective Segmentation Strategy - Review

This article is based on the learnings from CXL Institute. Many companies can benefit from segmentation. Reason being that it gives a little bit clearer of an understanding of what type of marketing efforts to make. Segmentation usually also helps to figure out what type of content to put on your website. The more you know your customer base, the easier it is to empathize with your customer base. This helps in better conversion rates. Segments are useful for creating drip campaigns. In this type of campaign, you are sending a list of emails, say five or six, a chain of emails to your user base, where the content is written specifically for a certain demographic type of user. You’ll have a different way to talk to a millennial than you would talk to a mother, for example. Further, segmentation is also used for your landing pages. You can use segmentations to design your landing page based on where they’re coming in from, or what type of users they are...

User Personas: How to Create Them - Part 2 - Review

User Personas: How to Create them Part 2 - Review User Personas: How to Create them Part 2 - Review This article is a continuation of the topic of User Personas. The article is an extract of the understandings and learnings from CXL Institute. In another article on this blog we started discussing the topic. We discussed what are user personas, the steps to make user personas. In particular, we discussed Step 1 in detail, which is to collect data. In this article, we will continue the discussion of Step 1 and try to discuss the Steps 2 and 3 reach a conclusion. Step 2 is identifying the groups in the data. Step 3 is building the archetypes related to user personas. In collecting the data, it is also important to simplify it. The data that we collected has some purpose. We should be able to extract value from it. One has to know how to extract value from a survey. The questions and answers of the survey should be translated to a select...

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How to Create an Effective Segmentation Strategy - Review

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