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How to Create an Effective Segmentation Strategy - Review

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Insights by Faheem is about bringing value to viewers through personal insights.

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Why Message Mining is important for Copywriting Research - Review

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User Personas: How to Create Them - Part 3 - Review

In part 3 of the topic, we will try and complete the discussion of User Personas. As like the earlier articles on this topic, this article too is inspired from the learning at CXL Institute. We will explore the identification of clusters and then move to discuss how to build the archetypes of user personas. Identifying Clusters As we were discussing in the earlier article, it is beneficial to use the computer software to identify the clusters. We can have different visualization models to depict them. We can also average the cluster members to find the average cluster member score. Though the individuals vary in the responses to the factors and scores, usually they do vary around the mean or the median. Hence, we can find the mean and average the scores within the clusters, and build graphs for each type of persona. The graphs represent the average member from each cluster. With the graphs, it becomes clearer how the clusters differ from one another. There are a lot of tools and appl

User Personas: How to Create Them - Part 2 - Review

User Personas: How to Create them Part 2 - Review User Personas: How to Create them Part 2 - Review This article is a continuation of the topic of User Personas. The article is an extract of the understandings and learnings from CXL Institute. In another article on this blog we started discussing the topic. We discussed what are user personas, the steps to make user personas. In particular, we discussed Step 1 in detail, which is to collect data. In this article, we will continue the discussion of Step 1 and try to discuss the Steps 2 and 3 reach a conclusion. Step 2 is identifying the groups in the data. Step 3 is building the archetypes related to user personas. In collecting the data, it is also important to simplify it. The data that we collected has some purpose. We should be able to extract value from it. One has to know how to extract value from a survey. The questions and answers of the survey should be translated to a select

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How to Create an Effective Segmentation Strategy - Review

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